Comcast: Local Ad Sales for TV, Digital Spike

If you might be thinking with so many ads on channels, TV stations are the only ones who are profiting hugely for advertising revenues. But that’s not the case, because cable players especially Comcast profits are also increasing thanks to advertising revenues. Comcast has a separate division knows as Comcast Spotlight that looks after the advertising operations. Comcast Spotlight reported an increase of 23.5 percent in the first quarter. It was $360 million when compared to $292 million in the first quarter of 2009.

Comcast spotlight which represents around 30 million subscribers grew its automotive category by staggering 58 percent. Automotive is Comcast Spotlight’s biggest category. Even the second biggest category Tune in advertising which is used by cable to operators to publicize their own show also showed a growth of 45 percent as compared to same period last year. There was a climb of 35% in Food and Beverages advertising.

The other digital media platforms of Comcast also showed a rise. Their on screen program guide iGuide which has banner ads showed 51 percent improvement. Much of the revenue in this section was due to movie studio advertising done by movie studios like Universal Studios, Warner Bros and Walt Disney.

Even there was 85 percent growth at Comcast.net. Comcast said that now on they will be selling advertising zone wise with the help of zip codes. This zone targeted selling isn’t new to Comcast as it used to sell ads zone wise in traditional local ads. Comcast hopes increase their political advertising revenues in 2010.

Universal Capital Announces Mediavix to Participate in Digital Hollywood

Universal Capital Management Inc. has announced that the CEO of Mediavix Inc. Marjorie Dehey Daleo will be featured speaker at the upcoming Digital Hollywood Conference. The Digital Hollywood Conference will be help from May 3rd to May 6th 2010. The Digital Hollywood Conference which started in the year 1990 covers industries like films, television, cable, home video, music, computers and telecommunications industries.

Universal Capital Management Inc is public traded equity fund and specializes in providing emerging companies with management and strategic growth resources. Mediavix Company is in Universal Capital Management Inc. portfolio. Mediavix uses proprietary software platform to monitor all media like social media, internet television and peer to peer networks real time with the help of proprietary semantics and Meta search technologies. They can search for foreign languages in discussion and search facebook profiles for important debates and discussions and then analyze such data to then create campaigns to change the possible outcome.

Ms Dehey Daleo will be speaking in the session titled "Twitter & Real-Time Web Analytics - Collective Intelligence and Business Intelligence - Investing in the Exploding Platform". Her speech is scheduled from 12.50 pm to 2 pm on May 6th. She previously has spoken at UCLA, America Corporate Counsel Associations and on topics like Cyber squatting and branding a Country. Ms Daleo has a vast experience of media and entertainment industry.

Before her current assignment at Mediavix as CEO, she was working the media industry for Motion Picture Association of America, specializing in the distribution and protection of new media rights.