If you might be thinking with so many ads on channels, TV stations are the only ones who are profiting hugely for advertising revenues. But that’s not the case, because cable players especially Comcast profits are also increasing thanks to advertising revenues. Comcast has a separate division knows as Comcast Spotlight that looks after the advertising operations. Comcast Spotlight reported an increase of 23.5 percent in the first quarter. It was $360 million when compared to $292 million in the first quarter of 2009.
Comcast spotlight which represents around 30 million subscribers grew its automotive category by staggering 58 percent. Automotive is Comcast Spotlight’s biggest category. Even the second biggest category Tune in advertising which is used by cable to operators to publicize their own show also showed a growth of 45 percent as compared to same period last year. There was a climb of 35% in Food and Beverages advertising.
The other digital media platforms of Comcast also showed a rise. Their on screen program guide iGuide which has banner ads showed 51 percent improvement. Much of the revenue in this section was due to movie studio advertising done by movie studios like Universal Studios, Warner Bros and Walt Disney.
Even there was 85 percent growth at Comcast.net. Comcast said that now on they will be selling advertising zone wise with the help of zip codes. This zone targeted selling isn’t new to Comcast as it used to sell ads zone wise in traditional local ads. Comcast hopes increase their political advertising revenues in 2010.
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